Delight Tips
Practical insights on product delight, emotional design, and what separates good products from great ones. Published regularly on Substack.
Start with these
The Product Delight Model
A Step-by-Step Guide to Create Emotionally Connecting Products
The Theory Behind Delight
Plutchik's Wheel of Emotions in Product Management
The Delight Grid
A step by step tool to bring your product to the next level
All articles
The Product That Finally Understands PMs
Special Edition: In proud partnership with Atlassian
I'm co-hosting a workshop in Paris — and I want you there
Build a real product in 4 hours. Then make it something people actually love.
How Indy Turned Product Delight into a Company-Wide Experience
From Concept to Practice
Humanization: The Delighter That Makes Your Product Feel Alive
Huminizing where it matter most
Chat with Jared Bauer, Customer Researcher at GitHub
Measuring Product Delight in Technical Products
Why Delight Is Completely Different from Gamification
I get this question almost every time I speak about product delight: “Isn’t delight just another form of gamification?” The two concepts are often confused, but they serve very different purposes.
Why People Really Do Sports Betting: A Lesson in Emotion, Not Logic
Real story
Chat with Michael McWatters VP, Product Design at Warner Bros. Discovery
Delight with Purpose
❤️ When Love Becomes a Strategy: What Todd Park Teaches Us About Product Delight
I listened to Todd Parkn former U.S.
Chat with Andy Nesling, ex-Head of Engineering and Product at Dyson
The Essence of Delight in Hardware Products
What Slack’s Stewart Butterfield Teaches Us About Building Products People Feel Good Using
An episode I loved from lenny's podcast
Behavioral Science and Product Delight
Chat with Liz Immer, Head of Product at Vision Group
What is SONCASE Method?
An unknown way to identify emotional motivators
Creating Impact by Leading with Delight
Chat with Jonathan Rochelle, Co-Founder, CPO at Lutely, Former VP at LinkedIn, Zapier, Google
How to Build Travel Experiences People Love: The Product Delight Approach
Guest post on Travel Tech Essentialist Newsletter
Chat with Edi Bianco, Chief Design Officer at Amplifi Labs
Introduce Product Delight with Empathy
Is a Book Launch Party Worth It?
The Pros, Cons, and the Real Value Behind It
When Hospitality Meets Product
The Shared Language of Delight
Travel Tech Essentialist #186: Delight
Delight is easy to recognize, but harder to create. It’s emotional, personal, and often unexpected. The best products, brands, and experiences deliver it with remarkable consistency. This edition explores delight as a cr
AI as a Quiet Enhancer
Delight story from AI-drive "reels"on Google Photos
When Generosity Becomes Delight
What Buffer Teaches Us About Trust in Product Relationships
Behind the Mic with Lenny Rachitsky
Lessons from Talking About Product Delight
A Week After the Launch of Product Delight
After more than a year of writing, refining, and preparing for publication, last week marked a milestone: the official launch of Product Delight on Amazon.
It’s Official: Product Delight is now available on Amazon!
Get your copy
Can we Measure Delight?
Delight is measurable; but not just in numbers.
Validate Solutions with The Delight Excellence Checklist
A tool for Delight Excellence
Applying Delight into your Product
The Nine Delighters
Kano Model is not enough for creating Delight
What is great and less great about Kano Model
Chat with Dan Olsen, Product Trainer, Consultant, Speaker, and Author
The Compounding Effect of Delight
Customer Delight in the Most Unlikely Place
A Fax Story
Personal Delightful Experience with Karma
How Quick Pay Transforms an Emotional Pain Point into a Delightful Experience
The Revolut Delight Case Study
More than a digital banking app, an Ultimate Travel & Finance Companion
Adding Delight using Empathy Map
A Practical Application for a Music Streaming App
Identifying Functional and Emotional Motivators
Using the Uber safety example
Chat with Aarron Walter, Consultant, Author, and Co-founder of Design Better
Designing for Emotion
It’s Here! Sign up to Product Delight Today
Turn features into feelings. Build products people love.
Getting Started with Product Delight
The three levels of Delight
Introducing Anti-Delight
When Friction Becomes a Strategy
How I Prepared for My Talk at MTPcon 2025
Being on a stage like MTPcon is both a privilege and a recognition of the effort put into crafting a great talk.
The Birth of Skype Translator
How 10 years ago We Built Real-Time Translation to Connect the World, Part 3/3
The Skype-HoloLens Mission That Almost Didn’t Happen
My Favourite Product Story Part 2/3
Product Delight Slides
You can access the slides of my talk about Product delight here.
My Emotional Journey with Skype
Personal and Profesional stories Part 1/3
The Emotional Pitch
The Timeless Lesson of Don Draper’s Kodak Carousel Pitch
Why Emotional Connection is the Missing Link in Product Success
In today’s overcrowded markets, where 95% of new products fail (Harvard Business School), standing out has never been more challenging.
The Evolution of Emotional Design in Modern Technologies
From Theory to Reality
Are you familiar with the concept of anthimeria?
Together with Google, Skype has been among the pioneer to familiarise us with the concept of anthimeria, which means turning a noun into a verb.
Are Apple Watches Killing Rolex Watches?
The impact of social motivators
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