The Delight Score is in beta: scoring and benchmarks may evolve as more responses come in.
Delight Score surveyBeta
Delight Score is a free tool that helps you run the Delight concept and measure your product's emotional connection level.
Which product are you assessing?
Three questions, about a minute. No account needed - your answer is anonymous.
Delight is not about aesthetics - it's about creating a product experience that makes users feel good while using the product.
Why measure delight?
50%
more retention
Double retention by designing emotional loyalty, not just usability.
2x
more revenue
Grow revenue from products people choose to pay more for.
60%
more referrals
Turn satisfied users into advocates who refer without being asked.
About this score
How the Three Pillars of Product Delight turn into a 0-100 number.
Every respondent first says how long they have used the product, then answers one question per pillar. A product's pillar score is the average of its answers on a 0-100 scale, giving partial credit to the middle answer. The composite Delight Score is a weighted blend of the three pillars, and you can set those weights yourself on each product's detail view. Anticipated Needs and Exceeding Expectations only count answers from people who have used the product more than once. Delight Score has no fixed industry benchmark yet - track whether yours is rising or falling over time, not just its absolute level.
- Pain Relief
- Does it take a real frustration off your hands?
- Anticipated Needs
- Does it get ahead of you, before you ask?
- Exceeding Expectations
- Does it give you more than you came for?
Each answer scores 100 (delight), 50 (neutral) or 0 (miss), and the pillar score is the average across respondents. The Delight Share Rate then shows how many of the people who felt a product exceeded their expectations went on to tell someone about it.
How can you use this score?
A Delight Score is read through the Three Pillars of Product Delight - Pain Relief, Anticipated Needs and Exceeding Expectations. Your weakest pillar is where to focus next.
There's no fixed industry benchmark yet, so the colour bands are editable on the dashboard. Defaults: under 40, 40-60, 60+.