The Delight Score is in beta: scoring and benchmarks may evolve as more responses come in.
Delight Score surveyBeta
Delight Score is a free tool that helps you run the Delight concept and measure your product's emotional connection level.
Let's assess the Delight Score for the products you're using
Which product are you assessing?
A few quick questions, about a minute. No account needed - your answer is anonymous.
Product not in the list? Add it in one click.
Delight is not about aesthetics - it's about creating a product experience that makes users feel good while using the product.
Why measure delight?
50%
more retention
Double retention by designing emotional loyalty, not just usability.
2x
more revenue
Grow revenue from products people choose to pay more for.
60%
more referrals
Turn satisfied users into advocates who refer without being asked.
About this score
What goes into a Delight Score.
The Delight Score comes from a one-minute anonymous survey. Everyone says how often they use the product, then agrees or disagrees with one statement per pillar:
- Real Need
- “This product serves a real need I have.”
- Anticipated Needs
- “This product is offering useful solutions and suggestions that anticipate my needs.”e.g. offering to fill in a saved password, suggesting the next song you'd want.Includes an “I can't say” option, left out of the score.
- Exceeding Expectations
- “This product sometimes surprises me in a good way.”e.g. a small extra you didn't know it could do, or a moment that felt thoughtful.Includes an “I can't say” option, left out of the score.
Two reference questions round it out: Attachment (“I am OK using a competitor tool instead of it.”) and word of mouth (“Have you talked to anyone else about this product recently, positively or negatively?”). Both are reported separately, outside the Delight Score.
Read the result through the Three Pillars of Product Delight: your weakest pillar is where to focus next. There's no fixed industry benchmark yet, so the colour bands are editable on the dashboard. Defaults: under 40, 40-60, 60+.