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Praise for Product Delight

"Strong product people have recognized that to get someone to actually choose and use your product, customers need to perceive real value. With some products, especially in the enterprise, just being able to reliably deliver the necessary functionality can be enough to earn you a very happy and devoted customer. But often, value requires more. For those products, we strive for our customers to feel real emotion for our products, such as delight, or even love. Nesrine's book is not the first to tackle this important topic, but most of the earlier efforts took a shortcut. It's not that hard to use techniques like gamification to make products that are addictive. But today we all know the ethical, cultural and environmental consequences of this lazy approach. For those that want to do better, Nesrine is trying to help you create meaningful delight."

Marty Cagan Silicon Valley Product Group

"Though analytics often drive product design decisions, Dr Changuel reminds us in this book that the best way to create real business value is to connect with customers on an emotional level. This book provides the frameworks and solutions you need to create products customers love."

Aarron Walter Author of Designing for Emotion, Design Better co-founder

In a world increasingly driven by machines, emotion is the key to product success. In this engaging and practical book, Nesrine Changuel makes it easy to build products that delight their users.

Jeff Gothelf Co-founder Sense & Respond Learning

“Users do not remember features. They remember how a product made them feel. In Delight, Nesrine shows why emotional connection is not optional but essential. AI makes launching products faster than ever, but without the craft of delighting users, it only speeds up irrelevance. Nesrine shares real lessons from top tech companies and empowers you to build products users care about, not just use.”

David Pereira Author of Untrapping Product Teams

“Nesrine was on my team when working on Google Meet. We closely worked together on bringing a delightful and fun meeting experience to our users during the COVID pandemic. While it was a very intense time to work on video calling, it was even more important back then to help our users with a positive experience. I am glad and proud to see that Nesrine brings her experience from this work to a broader audience and hope that this work leads to more products providing delightful user experiences.”

Niklas Blum Director Product Management, Google

“At Mind the Product one of our slogans for the product community was to “build products people love” but while our industry talks a lot about delight, it’s not often put into practice. It can be really hard to connect the dots between our customer discovery, our business needs, and delight - until now. In this book Nesrine connects the dots and lays out an indispensable framework and toolkit for systematically integrating delight into everything we build.”

Martin Eriksson Co-Author, Product Leadership and co-Founder, Mind the Product

"I followed Nesrine's career over the past years, and I knew she would, one day, step back, reflect, and write down what it really means to build GREAT PRODUCTS! She was always passionate and excellent at thinking, managing, designing, and living Product Management and Development. In her book, Nesrine has put her soul and genius to articulate BEST what it means to build products that NOT ONLY work, BUT that win user HEARTS! Her Product Delight Framework leads to aligning business objectives and user goals. Her framework indeed humanizes technology and makes it LOVABLE! BRAVO Nesrine for bringing to life this Product Delight Structure and framework to enlighten product makers on the need to design products that meet user expectations at both the Functional and the Emotional levels! BRAVO!"

Jamel Gafsi General Manager at Microsoft

“In today's saturated digital landscape, functional superiority alone will not suffice. As AI promises to make technically sound products easier to build, emotional connection has become the true differentiator. Indeed, delight increasingly marks the divide between products that fade and those that win and keep hearts. Nesrine's book meets this challenge with clarity and structure. It offers an approachable model that makes the idea of delight more tangible and actionable. For those seeking a well-organised overview of how to incorporate emotional considerations into product development, this is a helpful place to start. Still, delight isn't a formula. The real challenge lies in applying these ideas in the messy, human, and often unpredictable world of product development. This book won't do that work for you, but it will help you begin, with focus and intent, at a time when genuine emotional connection has never been more essential.”

Marcin Floryan Engineering Leader, Former Director of Product and Engineering at Spotify

“In a world where functionality is table stakes, emotional connection is the true differentiator. Product Delight is a powerful, practical guide to building products that don’t just work—but make people feel. Nesrine Changuel draws from deep experience at the world’s top tech companies to show us how to create products that resonate, inspire, and endure. A must‑read for product builders who want to transform user delight into strategic advantage.”

Robert Aichner Partner Director of Product Management at Microsoft

“My favorite product books are almost relentlessly generous in helping product people do their jobs better. I am very happy to say that Nesrine Changuel's Product Delight is exactly such a book. Product Delight makes a compelling and comprehensive case as to why emotion is key to making products that actually matter to people—and gives you all the information you need to take that idea and apply it directly to your work. I love how it brings a new perspective to some common product development frameworks and methods, as well as introducing a few new ones to which I will be referring frequently. I highly recommend this book to everybody working in product development!”

Matt LeMay Author of IMPACT-FIRST PRODUCT TEAMS

“Product Delight is a thoughtful, well-crafted guide to designing emotionally resonant products. It’s easy to read, packed with relatable examples, and every chapter ends with prompts that help teams put ideas into action. Nesrine offers a structured, approachable way to think about user delight that’s both practical and inspiring. This book won’t revolutionize your practice—but it will sharpen your thinking around something AI still can’t replicate: the human capacity to understand and design for emotion. I believe everyone working in product should be advocating for more emotionally resonant products, and this book helps you do just that.”

Petra Wille Product Leadership Coach and Author and Conference Curator.

“Nesrine Changuel has created a much-needed guide for product teams who want to go beyond functional success to build products that delight customers. Product Delight gives teams a framework for creating experiences that feel personal, intuitive, and memorable. Whether you’re a product manager, designer, or developer, this book is a valuable addition to your toolkit.”

Dan Olsen Author of The Lean Product Playbook

“Product Delight explains why creating emotional connections with users isn’t optional—it’s essential for product differentiation. Nesrine Changuel lays out a practical framework for designing experiences that resonate beyond mere utility. A valuable resource for anyone aiming to build products that stand apart.”

Nir Eyal Author of Hooked: How to Build Habit-Forming Products

"In a world saturated with too many useless features, Product Delight helps you cut through the noise. Nesrine Changuel offers a simple and structured approach to something many teams talk about but few know how to deliver: emotional resonance. This is not a book about adding charm on top—it's about building from the inside out, with purpose, with intent. If you care about building products that are not only useful but meaningful, this book will help you discover and focus on the details that truly matter.”

Rémi Guyot Author of Discovery Discipline

About The Author

Nesrine Changuel is a product coach, trainer and author with over a decade of experience at companies like Google, Spotify, and Microsoft. With a background in research and a PhD from Bell Labs in collaboration with UCLA, she brings deep technical expertise to human-centered product design. From pioneering video experiences at Skype to creating emotionally engaging features for Google Meet and Chrome, Nesrine has made it her mission to help teams build products users truly love. Today, she teaches, speaks, and trains companies around the world on how to create delightful, emotionally resonant products. She lives in Paris. 

List of Product Experts Featured in The Book

Product Delight Summary

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Table of Contents

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Ideas for Podcast Topics:

The Power of Delight in Tech Products

How emotional connection creates lovable products that foster long-term user loyalty and drive differentiation in a competitive landscape.

The Delight Grid : Revolutionizing Product Development

Explore how the Delight Grid helps categorize and prioritize solutions that balance functional and emotional needs, resulting in more delightful products.

Case Studies of Delight in Action

Real-world examples from leading companies like Spotify, Google, and Skype showcasing how delight drives success in both B2C and B2B products.

Delight as a Component of Product Culture

How fostering a culture of delight within your team can boost innovation, motivation, and overall product success.

Some Previous Podcasts
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